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Rolling Stones Pop-Up Stores in New York and Los Angeles
Date
October 2023
Location
New York & Los Angeles
Project Partner: Experiential Supply Co.
Objective:
Create immersive retail pop-up stores in New York and Los Angeles to celebrate the Rolling Stones' new album, drawing inspiration from an existing flagship store in London while tailoring the experience to the unique vibe of each city.
Project Execution:
Design Inspiration: Leveraged online photos of the London flagship store to craft a unique retail experience resonating with the iconic essence of the Rolling Stones.
Sculpting: Hand-sculpted the iconic tongue and lips logo from blocks of 4x8 EPS foam, followed by a hard coat spray and an automotive-level finish in the classic Rolling Stones red, showcasing meticulous craftsmanship.
Carpentry: Crafted custom cabinetry with integrated LED lighting, adding a sleek yet rustic charm to the retail space.
Metal Work: Custom-designed clothes racks crafted in our metal shop adorned the store, complementing the thematic ambiance.
Installation: Coordinated two separate installation teams for New York and Los Angeles. Local labor under a site supervisor ensured seamless installation, maintaining a consistent thematic appeal across both locations.
Outcome:
The pop-up stores were not just retail spaces but an immersive journey into the realm of the Rolling Stones, reflecting a harmonious collaboration with Experiential Supply Co., and showcasing the power of experiential marketing in creating memorable retail adventures.