Step behind the scenes of one of Object Construction's most extraordinary projects—the
Blackpink concert tour set. We sat down with Whitney Garner, Project Manager extraordinaire, to gain exclusive insights into the creative process, challenges, and triumphs that brought this captivating stage presence to life.
The Vision and Objectives
The Blackpink project was no ordinary endeavor. The creative team from Blackpink approached Object Construction with a clear vision—to create a stage presence that would not only nod to their Korean heritage but also set them apart in the experiential marketing
industry. The challenge was to craft a captivating experience that would resonate with audiences and reflect the essence of the internationally acclaimed K-Pop sensation.
Challenges That Made It Stand Out
The Blackpink stage design came with its share of unique challenges that demanded precision and meticulous planning. One of the standout challenges was the integration of LED elements seamlessly into the set. This required a collaborative effort to ensure that the lighting harmonized perfectly with the overall design.
The sheer size of the set and maneuvering it during a tight 45-minute changeover in the desert heat added another layer of complexity. Staying true to Korean architecture while creating a captivating stage presence was an exciting yet challenging aspect that the team tackled with utmost dedication.
The Creative Process Unfolded: Stage Design
Collaborating closely with Stufush, a third-party creative team that designed the set, Object Construction's role was to breathe life into their vision through fabrication. The team ensured constant communication and worked in tandem with Stufush to craft the elements that would fulfill the creative vision.
Handling Unexpected Hurdles
As with any live event, the Blackpink project encountered some unexpected hurdles during the tight changeover. However, the team's agility and problem-solving skills shone through as they rose to the occasion and delivered flawlessly.
Aligning with the Vision and Expectations
Communication and collaboration played a pivotal role in ensuring that the final outcome aligned with the client's vision and expectations. Regular sign-offs from the client, direct conversations with the creative team, and shop visits throughout the build process left no room for surprises.
Innovative Techniques and Technologies
To create a truly unique experience, Object Construction incorporated pixel tape—a cutting-edge technology that gave the lighting designer unprecedented control over the LED portion of the show. The result was an electrifying experience that captivated the audience.
Delivering on Time and Within Budget
The project timeline was managed with meticulous planning. A detailed workback schedule from the delivery date, constant communication with the production team, and diligent budget tracking ensured the project was delivered on time and within budget, without compromising creativity and quality.
Feedback and Success
The response from both the client and attendees was overwhelming. The client loved the set
so much that they wanted to replicate it in other locations, including Paris and London. Attendees were enamored with the captivating stage presence that left a lasting impact.
Showcasing Object Construction's Expertise
The Blackpink project exemplifies Object Construction's capabilities in crafting tourable, large-scale sets that resonate with audiences. The team's ability to deliver within tight timelines without compromising on creativity and quality showcased their expertise in experiential fabrication and marketing.
Inspiring Future Projects
The Blackpink project has left a lasting impact on the team. The experience of fabricating complex structures for live events has reinforced their confidence in handling short build timelines. It's an endeavor that will continue to inspire and shape future projects.
In conclusion, the Blackpink project stands as a testament to Object Construction's dedication, innovation, and commitment to delivering exceptional experiences in the realm of scenic fabrication and marketing. With their masterful execution, Object Construction continues to push the boundaries of creativity, making a mark in the world of experiential marketing.
With Whitney Garner's invaluable insights, we offer a glimpse into the artistic prowess and collaborative spirit that breathe life into these remarkable projects. As Object Construction continues to craft extraordinary experiences, we can't wait to witness the magic they'll bring to life next.